Dr. Ralph Wilson of Wilsonweb.com, a famous e-commerce consultant once said:
“While unfilled niches are rare, poorly filled niches are exceedingly common. I’ve come to expect so much from the Internet, that I’m often frustrated by what is NOT available online.” – Ralph Wilson
Well, I have to tell you I don’t quite agree with him on his opinion with due apologies. I consider it the other way round, except for the fact that poorly filled niches are exceedingly common.
I have my own reasons for which this point of view of mine is based.
Maybe you’ll like it, maybe not.
But why I’m advocating that unfilled niches are NOT rare when some respectful authority on e-commerce have said it?
Here’s my argument, which states that unfilled niches are far greater in number than one can possibly imagine.
Now read the following paragraphs very carefully so that you get an idea of what I’m talking about…
There are billions of NEURON cells that exist in a human brain, responsible for storing almost limitless information at unique locations in it.
You know it, right?
The data stored in these unique locations which we get in various forms (i.e., the input, e.g., reading, listening, watching, experiencing things) in turn makes countless combinations by relating the stored data into a meaningful form.
We then say that we KNOW something, meaning you have organized information. Further information is what that changes the state of your knowledge.
Let me give you an example to illustrate my point. I know it’s getting a little bit confusing. But trust me you’ll appreciate what I have to say.
Take Internet Marketing for example. You learn Internet Marketing by reading articles, ebooks, watching videos, attending seminars etc. You build your knowledge upon this information. Then a time comes that you start producing your own content.
How do you produce your own content?
That’s the real power of the human brain. You start “relating” your acquired marketing knowledge with what you already have or gained over the period. You then come up with an idea, you polish it a little bit and finally come up with unique content completely of your own.
Like when I started writing this article, I didn’t know what I’m going to write about in it, after I wrote its title. But as I started writing, different ideas popped into my brain telling me I should write this and that. Of course, it’s all based on my knowledge that I already have in my brain.
In the same way, when you look at different businesses on the Internet, (both success stories and failures) you start building your knowledge about how these businesses operates.
Then you start relating different things in your mind about these businesses. What are they aimed at? To whom they are serving? If business A would have implemented the strategy practiced by business B, business A would have been in that much profit region. What went wrong with a particular dot-com? What’s the revenue model? Etc.
…And then finally you decide what can *you* come up with after studying and analyzing different workings of such businesses to make your business profitable.
While studying these what, when, where, why, how’s of different businesses, by relating their different working models, and by listening closely to the wild cries of people, you ultimately find a niche of your own.
You’ve just got to ask the right question to yourself, and an answer is sure to come sooner or later.
You see, this technique creates a spawning process. Because every thought leads to another thought. This process will continue to run as long as we imagine the possibilities our mind can have, which is almost limitless. And remember, I’m talking about ONE single person here. Imagine the world population!
As a real world example, Alex Tew created a website called milliondollarhomepage.com which became very popular because the idea was very unique. I liked the idea, too.
…But after watching colorful logos on pixel page and dabbling a little bit with the website for some time, I was kind of bored – left the website then never went back there again.
Years later, an idea popped into my head for the pixel page.
I got really excited as I knew I found the holy grail of pixel page craze, and an extremely compelling reason for people to visit my website over and over again with the spirit of fun and savings.
What happened next?
Well, check out for yourself how I’m doing here at cbvoucher.com.
…Yes, it’s the grand daddy of milliondollarhomepage.com. It has the capacity to make me and my advertisers a couple of million dollars collectively.
All using a small but an extremely powerful twist to the original idea Alex introduced.
In closing I’ll repeat, a niche is in every neuron of your brain. All you need is to concentrate, and focus on a specific idea that interests you.
Identify that today. You will be glad you did.
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